Every well marketed website should have achieved the front result page of a relevant keyword search. This is a benchmark for businesses that are taking their website seriously. A high ranking could be achieved either:
- By being ranked in the top 10 natural/organic listings of relevant keywords through search engine optimisation.
- Or with a Google AdWords search engine marketing campaign.
But being listed highly on both of these will only give you a fraction of your potential online advertising coverage. These search result pages make up only about 5% of the pages on the Internet and users spend even less than 5% of their time on these pages. People spend most of their time on actual websites.
To be accessible in the remaining 95% of the time when your customers are not searching, you must advertise on other websites.
With Google AdWords we can place your ad on other websites that are part of the Google Content Network. This includes popular websites such as YouTube, About.com, HowStuffWorks; local news websites such as nzherald and 3News; blogs and the websites of other businesses. These sites have signed up to Google’s AdSense program allowing Google to place ads on their site. The sites have been checked for content to ensure the placement of your ad is relevant.
Our Attractum ads are displayed on Google Content Network sites that have content about search engine marketing or optimisation because that is what the ad and our website is about.
Above: Our ad on a popular web page about search engine marketing (About.com)
Potential visitors that have missed your site on search pages have the opportunity to get to your site via other related web pages; perhaps even competitor pages.
You are missing out on much more valuable traffic by limiting your advertising and optimisation to search result pages.
Contact us today. Ask us to get your ads on more relevant places on the web. When you work with Attractum you will be working with a qualified Google Advertising Professional. We guarantee you more business. And as always, we will not work with any of your competitors.
Potential visitors that have missed your site on search pages have the opportunity to get to your site via other related web pages; perhaps even competitor pages.
You are missing out on much more valuable traffic by limiting your advertising and optimisation to search result pages.
Contact us today. Ask us to get your ads on more relevant places on the web. When you work with Attractum you will be working with a qualified Google Advertising Professional. We guarantee you more business. And as always, we will not work with any of your competitors.
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