If you are relying on your website traffic to come from listings on search engines either through optimisation or pay-per-click advertising, you are missing out!
Only 5% of the pages on the Internet are search engine results! According to search engine giant Google, Internet users spend even less than 5% of their browsing time on search result pages. What does this mean if your website is only promoted on search engines? It means you are getting a small fraction of the possible traffic to your site and are limiting your exposure to when people are searching.
Over 70% of the Internet’s web pages are open for advertising! These are large websites, some are dynamically generated, and many enjoy high traffic volumes. They are the most popular sites on the web where people spend most of their time – potentially being exposed to your message.
Reflect on your own web browsing habits. How long do you spend on search engine pages? Don’t you find a site that is relevant to your search and spend time on it? Perhaps you do a few more searches to find what else the Internet has?
While you are in these websites you pay a lot of attention to the content. You are looking for special offers and other related links that may help you. While on the net you might even check your webmail, message some friends or relatives on Facebook and check news stories that you are interested in. All of these places can be linked to your site with targeted advertising!
You spend much more time and attention on other sites than on search pages. Search pages are an important starting point, but that is just the start! If someone doesn’t click on your AdWords ad here or on your optimised high ranking link then you have missed out on that customer. Advertising on other sites means you can still reach your market via the sites they visit day-to-day.
Advertising on other websites means you can drive traffic from all over the web. At Attractum™ we drive relevant traffic to your site from the best known sites in the world and those less-known sites with niche interests. Whatever your particular audience is, we drive targeted traffic to your site.
Sites that are related to, or attract the same audience as yours are the best to advertise on. Advertising costs money; so target your advertising placements to relevant sites with the same audience to your site. This will help ensure that those viewing your ad will have greater interest in your product.
If you want more business, talk to us at Attractum™. We can advertise your business more efficiently on other websites.
It is cost-efficient marketing that drives the right traffic because it is highly targeted.
Monday, February 16, 2009
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