The 14 Ps of Mixed Media Marketing - Part 5

Precision
One of the greatest advantages of using a mixed media marketing approach for your advertising is the ability to target your market precisely. Online advertising is the only real precise form of advertising. Traditional advertising is a very rough estimate in comparison. If you want to reach women who are 25-35 years and earn between $30,000 and $50,000 and interested in the health of their pet, you can online! And it will cost you only a fraction of what it would to advertise in a pet magazine or women’s magazine! What’s more is that you will get a direct response and the results are available almost instantly!

How accurate do you think the readership, viewer or listener figures are? How targeted are the commercials you see or hear to your needs?

We are overloaded with irrelevant messages – even online. The Internet Age led to the Information Age and now we are in the Attention Age where advertisers are competing for attention. Our local newspaper is still pushing the message “use a medium that will reach the most people” to small-medium local businesses! This works for the masses that need to choose a mobile company and who want to see the latest Toyota but the masses won’t enroll in a teaching degree or buy luxury home floor plans.

If you know your customers well enough you should be advertising precisely to them. Avoid wasting your precious marketing budget.

It is easy for us to guarantee your advertising will work and generate a profit because we only advertise to where your customers are when they want you. This is Precision!