Spending on online marketing continues to grow in the midst of the recession. While other advertising channels such as radio, newspaper and TV have experienced decreased advertising spending, a report from the Interactive Advertising Bureau in partnership with PwC confirms NZ businesses are investing more and more of their marketing budget online. Some of the highlights from the 2009 1st quarter report are:
- Spending on Internet advertising increased 7.99% from the same quarter in 2008.
- $49.26m was spent on online advertising in Q1 2009
- It grew 2.14% from the previous quarter.
- Online advertising represented 8.3% of New Zealand's adspend in 2008.
- Search advertising comprised of 38% of New Zealand's online advertising expenditure with $18.77m spent in Q1 2009.
Businesses are getting smarter with their budget and are finding that online is the best way to go. It is accountable and flexible giving you measurable results and more ways to distribute your messages.
For a summary of the report see the
IAB website.
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