Placements
Be in the right place at the right time and you are guaranteed results. The mixed media marketing approach opens you up to more placements than traditional marketing. This is important because people are spending more time online on the Internet than they did watching TV, reading newspapers and magazines or listening to the radio. If you are not easily found online, you are missing out on a huge obvious market share.
Placements consider where exactly your brand can be found; on what medium, in what context, at what time. This will determine if you are reaching your market. It is essentially ensuring the distribution of your marketing is effective.
If you are on the radio, you would have your ad on radio stations that your market listens to. You should also make sure the timing is correct. What times of the day does your audience listen? What parts of the newspaper do they read? What other ads and news are around your placement?
Target marketing is about making the right placement decisions. Mixed media will take this online. Where do you customers search? What do they search for? What websites do they visit? Where do they spend time? Use this information to find the best placements. This is how we can guarantee results.
Signup now for our upcoming seminar in September "How To Guarantee More Visitors & Business Through Your Website"
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment