To get anything to work in the way you want it, you must follow a process. Although all of these Ps of marketing require their own process, the process behind organizing the promotion, setting the price and deciding the best placements can take a lot of research. Getting these things right is important. You may not get them perfect from the onset, which is why pliability is needed. They may need change depending on the rest of your marketing mix.
Finding the right messages and deciding the presentation of your promotion is a consuming process. What are the most effective messages? What is the best way to communicate it? This requires research and trialing with the market.
What price should you charge? What does the research say? What value does the market see in your offer? Study the consumer behavior around the pricing perceptions of your product and what consumers expect to be buying; are you a quality, fast or low-cost solution or a combination. How are you going to price for your product’s benefits? This is a process.
As your research your audience, you will find the best places to market your offer. Finding placements is a process. What might sound suitable, may not give you the results you expected. There could be issues with your message or the placement. Online placements are faster to test because the results are almost immediate and adjustments can be made quickly and at no cost.
This is where marketing pliability comes in. Processes in mixed media marketing are used to fine-tune your marketing. Establish a method to improve your marketing, one thing at a time so you can see the difference each change makes.
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